Monday, September 10, 2018
The Dynamic Value
He regarded disgrace for the sake of Christ as of greater value than the treasures of Egypt, because he was looking ahead to his reward. Hebrews 11:26
Contemporary business practice is entering a new phase of pricing inspired by the fluid business models of e-commerce—dynamic pricing. According to Crealytics, “Dynamic pricing is an e-commerce and retail strategy that applies variable pricing instead of the more typical fixed pricing.” Depending on the real-time value of an item, the time between price changes depends upon the business and item, but can be as often as every day, or even every hour. Traditionally, pricing has been influenced by supply and demand in a particular location over an extended period of time. The practical nature of dynamic pricing began to emerge in the 1980s when the when the price of airline tickets began to fluctuate daily depending on seasons, destinations, and the popularity of flights.
Dynamic pricing is closely aligned with dynamic value, which also changes over time. The owner of an antique might be tempted to sell the antique quickly rather than withhold the sale until later when the value has significantly increased. Moses had some insight on determining the dynamic value a season of sin would have on his long-term relationship with God. He could have chosen to live life comfortably among the Egyptian elite. Instead, he looked ahead to his future reward of far greater value. The point of the Hebrew writer was that faith is not short-sighted. It involves looking to an eternity of limitless value rather than the short-term pleasures sin may promise.